Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://thenightsky.com (the “Site”).
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
When you make a purchase or attempt to make a purchase through the Site, we collect information from you, including your name, billing address, shipping address, payment information, email address, and phone number (“Order Information”).
We refer to this information together with Device Information as “Personal Information.”
How do we use your personal information?
To Fulfill Orders and Communicate With You: We use Order Information to fulfill your orders, process payments, arrange for shipping, and communicate with you about your account and transactions.
To Improve Our Site and Marketing: We use Device Information to help us screen for potential risk and fraud and to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Cookies, Tracking & Personalized Marketing
Cookies are used to enhance your browsing experience, understand usage patterns on the Site, and serve personalized advertising.
First-Party Cookies and Extended Identity Tracking
We use first-party cookies and similar technologies to recognize your device and collect information about how you interact with our Site. First-party cookies are set by the domain you are visiting and help us deliver personalized content and marketing.
In addition to basic cookies, we use an extended identity tracking feature provided by our email and marketing platform (Klaviyo). This feature allows us to extend tracking for up to a year using first-party identifiers and to correlate interactions across sessions even if previous cookies have expired or been cleared from your browser.
This extended identity tracking may involve associating cookie identifiers with hashed or persistent identifiers (such as an email address you have provided) to help us recognize returning visitors and deliver relevant messages, analytics, and personalized marketing content over time.
Re-Identification After Cookie Expiry
When you return to the Site after a browser cookie expires or is deleted, we may use persistent first-party identifiers to re-identify you for analytics and marketing purposes. This means your previous interactions may be linked with your current visit to help improve your experience with us.
If required by applicable law, we will seek your consent before placing non-essential cookies or enabling extended identity tracking (for example, through a cookie consent banner).
Sharing you personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. We use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
SMS Marketing
By providing your phone number and opting in to receive SMS marketing messages from TheNightSky, you consent to receive text messages (SMS and MMS) from us at the number you have provided. These messages may include marketing, promotional, or informational content related to our products, services, or special offers.
SMS Data Collection and Use
We collect your phone number and may collect other information related to your interactions with our SMS messages, such as message delivery status and engagement data. This information is used to improve our messaging service, tailor our marketing efforts, and provide a better customer experience.
SMS Opting Out
You may opt out of receiving SMS marketing messages at any time by replying "STOP" to any SMS message you receive from us. After you opt-out, we may send you a confirmation message to confirm that you have been unsubscribed.
SMS Message and Data Rates
Standard message and data rates may apply for any SMS messages sent to you from us and to us from you. Please contact your mobile phone carrier for details on your mobile plan.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at [email protected] or by mail using the details provided below:
The Night Sky
19 Georges Street Lower, Dun Laoghaire, Co Dublin, Ireland
